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American Hat Co., Cactus Ropes, Modern Cowboy & Motorsports Safety Group

Endorse IPRA-Sanctioned Rodeo & LIVE Country Music Entertainment Event

NASHVILLE, Tenn.Kolt Barber (Maverick Management/Barbed Wire Entertainment) has announced newly formed alliances with American Hat Co., Cactus Ropes, Modern Cowboy and Motorsports Safety Group to support and endorse the Kolt Barber American Cowboy Showdown (ACS). The companies have joined the American country music traditionalist and music business vet to take rodeo action and LIVE country music entertainment on the road in 2021. Combining his heartfelt passions, Barber marries his dedication to the lifestyle and devotion to the land with his love for music. The American Cowboy Showdown (sanctioned by the IPRA) embraces, and caters to, the blue collar, AG, farming, ranching and trucking communities, and lifestyle. With many events contracted to date (and more being secured throughout the remainder of the year), the Southeast leg of the tour is set to launch in June. The American Cowboy Showdown is a fun-filled, family and community event that caters to an all-American lifestyle,Barber said. “The early alliances with like-minded organizations, such as American Hat Co., Cactus Ropes, Modern Cowboy and Motorsports Safety Group, keeps with our goal to support and continue the tradition, and extend the health and livelihood of the sport. We are very excited in these partnerships. "Motorsports Safety Group (MSG) is committed to promoting safety and engaging technologies to help prevent, diagnose, and treat brain and spinal cord injuries that are inherent in all levels of high contact sports and sports-related head injury,” introduced Dr. Jason Cormier, Motorsports Safety Group. “Rodeo is a high-risk sport and its participants are subject to sports-related injuries, including mild to severe brain trauma. This partnership represents a mutual commitment to providing safer avenues and an educational exchange to equip the competitors with information that can help extend careers and enhance a healthier lifestyle. MSG is very excited in this opportunity; we welcome future relations and involvement with the American Cowboy Showdown and its loyal following." The American Cowboy Showdown directly aligns with the very nature of our business, to provide quality product, and to cater to and fortify the ‘Cowboy’ lifestyle and the heritage on which our country was built. We are pleased to align with the endeavor,Keith Mundee, President, American Hat Co., said. The cowboy hat is the most recognized symbol in the world and signifies a frontier spirit and an all-American lifestyle. Our hope is to revive this sentiment. Now more than ever, we all need it; it’s important,” added Barber. American Cowboy Showdown organizers continue to partner with various sponsors and local youth organizations. For more information visit or AMERICAN COWBOY SHOWDOWN—EARLY TOUR DATES June 19 Prentiss County Ag Center Booneville, MS July 10 Memorial Park Hohenwald, TN August 7 John Barnes Park Ardmore, TN August 28 Lawrenceburg Rotary Lawrenceburg, TN September 4 Conrad Mullins Multipurpose Arena Vancleave, MS September 25 Cullman County Agricultural Cullman, AL October 19-21 Spence Field Campgrounds Moultrie, GA October 30 Central Kentucky Ag/Expo Center Liberty, KY

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ABOUT… KOLT BARBER SINGER/SONGWRITER • RECORDING ARTIST • PRODUCER NATIONAL TOURING ARTIST • AG CONSULTANT Ag Consultant A visionary and problem-solver dedicated to “Keep America growing,” Kolt is owner of Maverick Management, a modern agronomy, farm and ranch consulting company. Kolt and his team design and implement modern marketing ideas, strategies and blueprints for the farm, ranch and corporate operations. With a proven track record across a wide variety of agricultural sectors, he has become a sought-after agricultural manager and consultant lending assistance and directive to corporate feed, seed, grain and bio-fuel companies, farm bureaus and co-ops, and local farmers and ranchers throughout the U.S. The Entertainer Kolt is a contemporary/traditional country music recording artist who is a charismatic, engaging and electric LIVE stage performer. Carrying the torch for country music legends and tradition, he has spent the last decade, sharing the stage with numerous A-list entertainers, performing before hundreds of thousands of country music fans at fairs, festivals, AG shows and rodeos. AMERICAN HAT CO. American hats are made in Bowie, Texas, and use many of the same processes from over 100 years ago, from each felt hat being hand-finished, to the brim on every straw hat being cut and sewn by hand. By hand-making our hats, we can ensure the quality of each hat that we box and send to our customers. American Hat Co. has partnered with a number of organizations and renowned individuals in the rodeo sector including Sutton Rodeo, C5 Rodeo Company and the American Paint Horse Association. CACTUS ROPES Cactus Ropes has pioneered the rope manufacturing industry for nearly three decades. Catering to team roping and ranch roping as primary, Cactus Rope personnel takes pride in constructing innovative string combinations to produce long-lasting, high-quality performance ropes that suit multiple uses and needs as a cutting edge rope that performs well in the arena or on the ranch. MODERN COWBOY Dr. Dan Hillenbrand, founder of the Modern Cowboy Brand/Performance Nutrition and host of the "Modern Cowboy” Podcast, launched the company in 2018 as a lifestyle brand for “the cowboy in all of us.” Hillenbrand’s career spans more than three decades; early on, he was a personal trainer and a practicing Chiropractor. He treated and consulted patients with musculoskeletal injuries to provide health, nutrition and fitness alternatives. Overcoming his struggle with “Hemochromatosis” (a genetic disorder), his personal challenges motivated him to dedicate his talents to help others maintain optimal health while embodying the cowboy lifestyle—a dedication from which the Modern Cowboy Brand was spawn. The Modern Cowboy Brand/Performance Nutrition line includes The Cowboy WHEY Protein, CBD and a variety of men’s health products, in addition to the Modern Cowboy lifestyle apparel line featuring a selection of ball caps, t-shirts and hoodies. Providing inspiration, motivation, education and entertainment, the podcast explores everything “Cowboy,” spotlighting topics such as movies, ranching, music, rodeo, folklore, business, health, fitness and fashion. MOTORSPORTS SAFETY GROUP (MSG) Motorsports Safety Group was formed in 2017 by Dr. Jason Cormier who strategically assembled a board of professional, forward-thinking scientists and medical innovators to support his endeavor to improve the overall safety of participants in high contact/high velocity sports and with the primary goal to avert sports-related injuries. Cormier, regarded as one of the country’s leading neurosurgeons by experts and organizations across the nation, has led the MSG initiative to launch a comprehensive, grassroots marketing campaign focused on preventative healthcare and wellness training.

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