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GigTours Announces “Big Country Cash” Vermont Lottery Game Feat. Lee Brice


January 11, 2022



GigTours® I’m With The Band®

Artist Promotion & Lottery Revenue Program

Launches In Vermont

• Second-Chance Winners Awarded Once-In-A-Lifetime Reality Tour Experience

With Lee Brice •

NASHVILLE, Tenn. GigTours® founder, Donny Michael, in partnership with the Vermont Lottery, has announced the official kick-off of the “Big Country Cash” lottery game. The instant chance scratch game launched, as official, on January 7, 2022 in Vermont ( / and is one of the first in a series of state lottery games in the works in the Tri-State region.

As part of the GigTours® I’m With The Band® lottery program and GigTours promotional package, “Big Country Cash” second chance winners will be awarded an all-inclusive 4-day/3-night excursion to shadow Grammy®-nominated musician, singer/songwriter and country recording artist, Lee Brice, on tour.

“The GigTours I’m With The Band promotion is an extraordinary opportunity for fans to score an up-close and personal experience—on tour—with their favorite artists,” Brice added. “I have a genuine admiration and appreciation for the support of my fans and look forward to taking them on the road with me as part of the GigTour in the coming months."

A turnkey operation, the GigTours team coordinates all corresponding travel arrangements, facilitates guest background checks and scheduling. “Big Country Cash” second chance winners will travel in VIP style aboard a luxury entertainer bus to mirror Brice’s tour schedule; from departure to arrival, unloading the gear and stage-set, to sound check and show time, and reloading for the next gig several hundred miles away­­–the travel itinerary and agenda will follow his agenda.

“Lee has become a staple in today’s country music scene; he is a valued addition to the heritage of the GigTours program and artist roster. We are excited in the alliance and ready to hit the road,” Donny Michaels concluded.

“We’re excited to work alongside GigTours on this incredible program for our lottery clients. Experiential promotions have become an area of focus for lotteries and there is nothing more unique than sending winners on the road with their favorite artists,” said Jeff Schweig, Alchemy3. “We hope the Vermont, Maine and New Hampshire games are just the beginning of many more programs to come.”

Additional GigTours lottery programs are set to be introduced in Maine and New Hampshire in February 2022; Tri-state second chance lottery winners will join Lee Brice on tour in Fall 2022 and Spring 2023.

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Bringing music enthusiasts together with their favorite country music entertainers in a once-in-a-lifetime tour experience, Nashville-based GigTours® is an innovative, and proven-successful, promotional concept that enlivens the reality of a touring and recording artist.

Managed exclusively and independently by industry veteran Donny Michael and GigTours LLC, GigTours® is a no cost revenue source and promotional tool, tailor-made for headlining arena touring artists. Artists who have previously participated in GigTours® promotions include, Keith Urban, George Strait, Little Big Town, Brooks & Dunn, Montgomery Gentry and many more.

All-Inclusive GigTours® I’m With The Band® Packages Include:

• Airfare

• Hotel Accommodations

• Show Tickets

• Meals

• Personal Laminate & Tour Book

Highlighting the ultimate touring experience, second chance lottery winners will enjoy…

• Transportation aboard a luxury entertainer tour bus navigated by two professional CDL drivers

• Supervised travel logistics, itinerary and schedule by a seasoned road manager

• Live entertainment in route to show

• VIP Artist Meet & Greet*

• Back Stage Pass to Sound Check*

• Side Excursions (Ex Grand Ole Opry/Country Music Hall of Fame)

* Upon Availability/Restrictions Apply

For more GigTours information visit:



Music City Media

K. Atwood | | 615.770.2994


True Public Relations

Marcel Pariseau | | 323.957.0730


Jeff Schweig | | 770.442.6993

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