A MUTUAL ENDEAVOR TO INFUSE MUSIC IN RECOVERY PRACTICES
Cross Promotion & Facebook Event To Showcase Charles' New Music Video "Hard Way to Go"
NASHVILLE, Tenn. — Award-winning, country music recording artist Jimmy Charles (Osprey Sky Publishing) has announced his relationship with American Addiction Centers (AAC). As part of the mutual endeavor, Charles and AAC have organized a cross-promotional social media campaign to raise public awareness surrounding substance abuse and recovery, and the power of music as a substantiated therapeutic measure. The alliance comes in support of Charles’ new single, titled “Hard Way To Go” (introduced in tandem with the National Recovery Month and National Substance Abuse Awareness national campaigns—September/October) and is demonstrative of the AAC organization’s commitment to stand alongside Charles in his mission to utilize his music as a voice to offer hope to those who suffer with the illness. The “Hard Way To Go”* track (co-written by Kris Bergsnes and Melissa Peirce, and produced by Paul David), is an emotional tune that spotlights the ongoing internal battle between the Bible and the devil, paying the price of family sacrifice and the journey down the winding road to recovery. “We commend Jimmy for using his platform to share the struggles of those battling an addiction and the impact on families. His song and music video (‘Hard Way To Go’) are also a reminder of the power of recovery to transform lives,” said Stephen Ebbett, Chief Digital and Marketing Officer, American Addiction Centers. “I believe ‘Hard Way To Go’ is a necessary reminder that the best things are sometimes the hardest things. In the recovery process, there will be so many peaks and valleys along the way,” said Hannah Roye, MT-BC, Music Therapist. “This song is the art form of an experience that thousands of people live through each and every day. To have a piece of art that can relate to someone going through addiction is a gift. After all, when words fail, music speaks.” “With relapses on the rise and mental health for many being challenged, now, more than ever, we need to reach people with a message of hope in the face of adversity. AAC is honored to partner with Jimmy Charles to help spread this message through song,” added Ebbett. American Addiction Centers will spotlight the “Hard Way To Go” music video via American Addiction Centers’ Facebook Page and Instagram story on Thursday, October 8, 2020, immediately following the scheduled exclusive premiere on CMT.com (October 7, 2020). The corresponding track is currently available via all major digital retail and streaming outlets (Amazon/iTunes/Pandora/ Spotify/Tidal).
About Jimmy Charles: Jimmy Charles is making a name for himself as a country music star in the making and a philanthropist creating music that makes a difference. Born and raised on the Eastern Shore of Maryland, Jimmy moved to Music City in 2008 and was quick to become an active and viable member of the singer/songwriter and performing community. He’s since played every famed Nashville honky tonk, traveled across the U.S. sharing stages with Lady A, Montgomery Gentry, Kip Moore, Kacey Musgraves, Travis Tritt, Josh Turner and Merle Haggard, and was invited to play for the NHL Alumni & Hall of Fame Association in Toronto Canada. His career catapulted when American Idol producers recognized his talents and cast him as a contender on the nationally televised reality entertainment show in 2010 (Season 9). Jimmy’s early career accomplishments highlight the success of his debut single release, titled “Whatever It Takes,” which captured the attention of country music radio programmers and the support of iHeart Radio. He penned “Superman” (alongside Goose Gossett and Phil Shulka, who is a cancer survivor) which is a composition dedicated to cancer survivors and delivers a strong message surrounding the importance of early detection. The original became the mantra song for ZERO-The End of Prostate Cancer (as the organization’s “fight cancer” anthem). Now, as national spokesman for the nonprofit, Jimmy has become an integral part of the foundation’s awareness campaign. He travels the country to perform at various ZERO Run/Walks and participates in the associated media campaigns to raise funds for research and treatment, and consciousness surrounding men’s prostate cancer. The “Superman” music video premiered on CMT and climbed to No. 1; the clip also entered broadcast rotation on GAC, Heartland and The Country Network (formerly ZUUS TV). His journey has led him to utilize his platforms to further his purpose in the fight against cancer. As the brainchild and spearhead of the I Am Not Alone 501c3 non-profit organization (founded to spread hope, strength and unity to survivors), Jimmy creates powerful music with the objective to cultivate a “you are not alone” community and support system. His philanthropic passion and commitment in this endeavor led him to earn the “Outstanding Young Tennessean” Award (2017) and “Top Ten Outstanding Young Americans” Award (2019). A NIMA Winner, Jimmy was presented the award for "Male Country Artist Of The Year" and "Song Of The Year” (2020). Jimmy’s most recent country radio release, “Bout Summertime,” charted in the Top 100 on the MusicRow Country Breakout Chart; the corresponding music video is in regular rotation at various nightclub, bar and restaurant locations (including Margaritaville), as well as casinos and retail outlets across the U.S. Paralleling the National Recovery Month and National Substance Abuse Prevention Month campaigns (in September and October respectively), Jimmy has aligned with various national addiction organizations to coordinate public awareness campaigns surrounding recovery and substance abuse in support of those who are working to overcome their battle with addiction. For more information visit: https://www.jimmycharlesmusic.com/ https://www.facebook.com/jimmycharlesmusic/ https://www.instagram.com/jimmycharlesmusic/
About American Addiction Centers: American Addiction Centers is a leading provider of inpatient and outpatient substance abuse treatment services with facilities throughout the United States. AAC facilities treat patients struggling with drug addiction, alcohol addiction and co-occurring mental/behavioral health issues with a focus on delivering effective clinical care and treatment solutions. For more information, visit: www.AmericanAddictionCenters.org americanaddictioncenters.org/online-resources Tel. 866-244-1070
JIMMY CHARLES MEDIA CONTACT: Music City Media K. Atwood | KATwood@musiccitynews.com | 615.770.2994 *To request a review copy of the track, please hit “reply.” AMERICAN ADDICTION CENTERS MEDIA CONTACT: American Addiction Centers Joy Sutton | Director of Corporate Communications | firstname.lastname@example.org | 615.727.8407