• Southeast John Deere Retail Affiliate To Introduce Ditty As Part Of 2021 Regional Advertising Campaign •
Click to Watch the Video NASHVILLE, Tenn. – Kolt Barber (Maverick Management/Barbed Wire Entertainment) has been tapped by TriGreen Equipment to write, produce and record the jingle for the 2021TriGreen regional advertising campaign. The retail affiliate, under the John Deere Manufacturing umbrella, caters to the Tennessee and Alabama markets. “We felt Kolt was well suited for the task,” said Lauren Britton, TriGreen Equipment Director of Marketing. “His background in agriculture, and his continued choice to live and promote the way of life day-to-day, make him authentic to the brand to convey our message.” “I felt honored in the invitation to write the jingle,” Barber added. “I’m a big fan of the John Deere product and have owned plenty. Their quality equipment and service is inherent and essential to my work in addition to the livelihood of farmers and ranchers across the country. The lyrics seemed to come naturally.” Combining his heartfelt passions, Barber marries his dedication to the lifestyle and devotion to the land with his love for music. The country recording artist and music producer is the creator of the Kolt Barber American Cowboy Showdown, an IPRA-sanctioned rodeo and live entertainment event, which embraces, and caters to, the blue collar, AG, farming, ranching and trucking communities. The first leg of the Showdown is set to launch in June; TriGreen will partner in support of the Southeast regional events. The corresponding “TriGreen” lyric video will be released via all corresponding digital platforms.